1. Augmented Reality Experience


Explore the collection within your own personal world

House of Dagmar presents an interactive version of their Autumn Winter 2021 presentation originally shown at CFW.

In this AR experience you can place an avatar of the model Maggie Maurer within a physical environment to create an immersive presentation at home, on a mountain top, inside your favourite painting, or any other place you wish.

Scan the QR code or follow the link to explore the experience.

As part of their sustainable mission, House of Dagmar is always on the lookout for new and innovative ways to reduce the impact fashion has on the planet - virtual catwalks are a less carbon intensive way of sharing new collections with editors and the wider public at home. This innovative experience will be available throughout October.

Follow these steps to view and purchase items:

1. Grant access to the microphone and camera
2. Tap the screen to place the model
3. Select a look and resize by dragging with two fingers
4. Save the look by tapping or holding the camera button, or purchase it by tapping the shopping bag