Our way of sustainability

OUR PROCESS


Sustainability has been a core value to House of Dagmar since its inception in 2005. For us, sustainability is not a trend, it is in our core. We believe sustainability is to create products that last, with the least environmental footprint possible.


Our process starts with design, followed by a careful selection of materials. We hold ourselves accountable to ensure that we are using the most sustainable alternatives available, favouring materials with less impact on humans, animals and the environment while securing a good fit and quality of our garments. We are proud to say that a majority of our collections are made from organic, recycled, regenerated and animal-friendly materials and that we are at the forefront of the industry with our use of certified materials.


GOOD CHOICE LABEL


Initiated in 2019, our GOOD CHOICE label helps our customers to identify products with the least environmental impact. Items labelled GOOD CHOICE consist of a minimum of 50% more sustainable materials, such as GOTS-certified organic cotton, mulesing-free merino wool, chrome-free leather, regenerated fibres and FSC-certified viscose.


FOOTPRINT REPORT


We share all environmental and sustainability-related information available through our material footprint. Our current focus is to make information about our production processes and suppliers readily available. Our efforts toward even more sustainable products have been recognised by the industry, most recently winning the Zalando award at Copenhagen Fashion Week Sustainability in February 2021.


STICA MEMBERSHIP


We are members of the Swedish Textile Initiative for Climate Action (STICA). They support us in setting science-based targets with the ambition of reducing greenhouse gases. STICA publishes a yearly progress report for the Swedish fashion industry to encourage the industry and provide insights and reports for individual brands to align with the 1.5°C pathway in order to strengthen the global response to reduce the threat of climate change.