Privacy policy

1 Introduction

House of Dagmar AB (“Dagmar”) is committed to protecting your privacy as a customer, website visitor or other third party, such as a contact person of a company or other organisation which Dagmar collaborates with. The purpose of this privacy policy is to explain how Dagmar collects and uses your personal data as well as how you can exercise your rights.

If you have any questions or comments regarding this privacy policy or the processing of your personal data, please contact Dagmar using the contact details set forth in section 13.


2 When does Dagmar collect your personal data?

Dagmar may collect personal data from you when you make a purchase on Dagmar’s webshop, correspond with Dagmar by post, e-mail or telephone, create an account for the subscription service or the wholesale portal on Dagmar’s website or request information. Dagmar may also automatically collect technical and usage data about your equipment, browsing actions and patterns when you interact with Dagmar’s website. The personal data is collected by using cookies, server logs and other similar technologies.

In addition to the personal data that you provide, Dagmar might collect information about you from third parties, such as a credit reference agency, a regulatory authority or other publicly available databases.

If you do not provide certain information when requested, Dagmar may not be able to fulfil its obligations to you or respond to your requests, thereby preventing Dagmar from providing you with the highest level of service possible. Dagmar may also be prevented from complying with its legal obligations (such as reporting requirements).


3 What information does Dagmar collect about you?

Dagmar may collect, store and use the following types of personal data about you:

– General information and contact details, such as name, phone number, personal identity number, gender, email address, address and other contact details;

– Financial information, such as bank information, credit/debit card information and payment history;

– Marketing and communications data, such as your preferences in receiving marketing communications from Dagmar and Dagmar’s third parties, user account details to Dagmar’s subscription service, correspondence data when contacting customer service and other communication/subscription preferences;

– Technical data, such as internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access Dagmar’s website; and

– Usage data such as information about how you use Dagmar’s website and shopping history.


4 For what purposes does Dagmar use your personal data?

Dagmar may use your personal data to:

–Administer and fulfil its contractual and legal obligations to you or the company that you represent;

–Comply with its legal and reporting obligations, such as warranty claims and accounting or tax legislation;

–Respond to your inquires and requests;

–Validate your legal age for shopping online; and

–Establish, exercise or defend its legal rights.

Your personal data may also be processed based on Dagmar’s legitimate interest to:

–Provide you with marketing communications and other publications (by post, email or similar technology) relating to Dagmar’s business which may be of interest to you, such as general information and newsletters;

–Use data analytics to study how visitors use Dagmar’s website and to improve the website;

–Use profiling in order to provide you with customized marketing offers; and

–Manage Dagmar’s everyday business needs.

Dagmar will use automated decision making when using credit as a payment method in order to evaluate your credit rating. You may express your opinion and eventually contest to the decision by contacting Dagmar.

Your personal data will only be used for the purposes for which it was collected, unless Dagmar reasonably considers that it needs to be used for another reason and that reason is compatible with the original purpose. If Dagmar need to use your personal data for an unrelated purpose, you will be notified before any further processing is performed.


5 To whom does Dagmar disclose your personal data?

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, Dagmar may disclose information about you:

–To Dagmar’s resellers to the extent required to fulfil the purpose of the processing of your personal data;

–To Dagmar’s service providers who may only process the personal data on Dagmar’s behalf;

–To the extent that Dagmar are required to do so by law;

–In connection with any legal proceedings or prospective legal proceedings; and

–In order to establish, exercise or defend Dagmar’s legal rights.

Except as provided in this privacy policy, Dagmar will not provide your personal data to third parties.


6 Where does Dagmar store and transfer your personal data?

Personal data that Dagmar collects may be stored and processed in and transferred between any of the countries where Dagmar operates, to enable Dagmar to use your personal data in accordance with this privacy policy.

Your personal data may be stored and transferred to countries which might not necessarily have data protection laws equivalent to those in force in the European Economic Area (“EEA”). However, Dagmar will take all reasonable technical, organisational and legal measures to ensure that your personal data is securely processed, providing an adequate level of protection compared to the level of protection offered within the EEA.


7 How does Dagmar protect your personal data?

Dagmar will take adequate security measures to prevent any accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your personal information. Of course, data transmission over the internet is inherently insecure, and Dagmar cannot guarantee the security of data sent over the internet.


8 How long does Dagmar save your personal data?

Dagmar will only save your personal data as long as necessary in order to achieve the purpose it was collected for or as required in order to comply with retention periods under applicable law.

To determine the appropriate retention period for personal data, Dagmar considers the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which the personal data is processed for and whether Dagmar can achieve those purposes through other means, and the applicable legal requirements.


9 What are your rights?

9.1 Right to access your data

You may instruct Dagmar to provide you with a copy of the personal information Dagmar holds about you. Provision of such information is generally free of charge but may under certain circumstances be subject to the payment of a fee.

9.2 Correction, deletion and objection

You may request Dagmar to correct any incorrect information about you as well as to delete any information that is no longer necessary for the purpose it was collected and/or to object to Dagmar’s processing of your personal data. However, certain legal obligations may prevent Dagmar from immediately deleting certain information.

9.3  Right to dataportability

You may exercise your right to data portability, in certain circumstances, by transferring the personal data that you have provided to another controller.

9.4 Recall your consent

If Dagmar process any of your personal data based on your consent, you may recall your consent at any time.

9.5 Opt-out from marketing

You may instruct Dagmar not to process your personal data for marketing purposes, including profiling analysis made for direct marketing purposes. In practice, you will usually expressly agree in advance to Dagmar’s use of your personal data for marketing purposes, and/or you will be provided with an opportunity to opt-out of the use of your personal data for marketing purposes. You can also manage your subscriptions by logging into your user account on Dagmar’s website or instruct Dagmar not to use your personal data for marketing purposes by email at any time.

9.6  Lodging complaints

You may lodge a complaint with a competent supervisory authority at any time if you are of the opinion that Dagmar process your personal data in breach of applicable data protection laws.


10 Cookies

Cookies and similar technologies are used on Dagmar’s website. You can set your browser to reject all or some cookies, or to alert you when websites set or access cookies. If you choose to reject cookies, you may still use Dagmar’s website; however, your access to some functionality and areas of Dagmar’s website may become inaccessible or not function properly. For more information please see Dagmar’s cookie policy.


11 Third party websites

Dagmar’s website contains links to other websites. This privacy policy does not cover the links within the website lining to other third party websites and Dagmar is not responsible for the privacy policies of such other third party websites.


12 Policy amendments

Dagmar keep this privacy policy under review and it may updated from time to time by posting a new version on this website. You should check this page occasionally to ensure you are happy with any changes.

This privacy policy was last updated 2018-05-29


13 Contact details

If you have any questions or requests relating to this privacy policy or Dagmar’s processing of your personal data, please contact Dagmar by using any of the below contact channels:

House of Dagmar AB (company reg. no: 556664-0602)

Nybrogatan 34

114 39 Stockholm


Email: [email protected]

Telephone: +46 8 20 32 31


Cookie Policy

1 How do Dagmar use cookies?

Dagmar’s website ( uses cookies set by Dagmar (first party cookies) as well as cookies set by a third parties (third party cookies).

Cookies are used on almost every website. They are small text files that are saved on your computer or device to help Dagmar’s website perform a number of functions. For example, they can help monitor the number of people using Dagmar’s website and help understanding more about the way in which people interact with the website.

Some cookies on Dagmar’s website collects personal information about you, please see Dagmar’s privacy policy for further information on how information about you may be gathered and used through your interactions with Dagmar, including your use of this website.

2 What cookies do Dagmar use?

Necessary cookies

Necessary cookies are required for the basic operation of Dagmar’s website, for example by enabling basic functions like page navigation and access to secure areas of the website.

Functionality/preference cookies

These cookies enable a website to remember information that changes the way the website behaves or looks and remember your preferences, like your preferred language or the region that you are in.

Analytical/performance cookies

These cookies allow Dagmar to recognise and count the number of visitors and to see how visitors move around Dagmar’s website when they are using it. This helps Dagmar to understand how visitors interact with Dagmar’s website by collecting and reporting information anonymously (limited identifiable data may be collected).

Targeting/marketing cookies

These cookies record your visit to Dagmar’s website, the pages you have visited and the links you have followed. Dagmar will use this information to make Dagmar’s website and the advertising displayed on it more relevant to your interests. Identifiable or unique data may be collected and anonymized data may be shared with third parties. Dagmar may also share this information with third parties for this purpose.

Most web browsers allow you to manage cookies via the browser settings. For example you may choose to block cookies in order to prevent your browser from accepting new cookies, delete existing cookies, have the browser notify you when you receive a new cookie or disable cookies altogether.3 How do you manage your cookies?

Please follow the below links to receive instructions on how to change your browser settings from some of the most common browser providers (please note that these are links to third party websites for which Dagmar have no control):

Please note that by restricting cookies you might not be able to access all parts of Dagmar’s website since some functionality of the website are dependent on cookies.

4 More information

You can learn more about cookies, including how to see what cookies have been set and how to manage and delete them, by visiting, or the Swedish Post and Telecom Authority’s (PTS) website: Please note that these are links to third party websites for which Dagmar have no control.


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