our sustainable approach


At House of Dagmar, our three pillars of sustainability are: Design, Ethics and Longevity.

We strive to create collections that are long-lasting, both in quality and style, using production methods that are both animal and environmentally friendly.

Our philosophy is that timeless design and the longevity of a garment go hand in hand. We aim to produce classic pieces with character, together with informing our customer on how to care for their Dagmar purchases to maintain their quality and durability.

Dagmar collections feature materials such as animal-friendly fur, mulesing-free merino wool, recycled polyester, chrome-free leather, lyocell fibers, organic cotton and regenerated cashmere.

Each garment expresses Dagmar’s design language, giving the pieces a strong personality, and therefore continuing to be wearable, year after year.



We want to be vocal for what we stand for, both ethically and environmentally. We are proud to meticulously follow the environmental policies and ethical guidelines set by the EU. By doing so, we ensure that each step of the production and material sourcing moves towards modern and sustainable methods.

As a result of this, it is of vital importance to us that each factory producing Dagmar garments meet these demands and restrictions. Frequent checks and monitoring confirm that these policies are being followed correctly.

And it is not only the sustainable production of garments that we include in our ethics. We also strongly believe in using methods of working that care for the animal, the environment and the people that make it.

Finally, we aim to minimize the impact of transportation by sourcing and producing materials within the same country, whenever possible. In addition to this, we use the most environmentally friendly method of international transportation by shipping all our garments by boat. Locally, we always offer a delivery service by bicycle.


To ensure that the ethical guidelines for our materials are followed, we work exclusively with farms that have been certified as mulesing-free. Mulesing involves the removal of strips of wool-bearing skin from around the breach of a sheep, in order to prevent flystrike: a horrifying and cruel act against animals that we will never stand for.



Lyocell is produced by using cellulose from fast-growing trees; for example Eucalyptus. The fibre is created by using a bio-degradable chemical made in a closed-loop process – meaning that 99% of the chemical solution can be recycled and re-used.



House of Dagmar uses animal friendly fur that has been produced with minimal damage to both the animal and the environment. This is achieved by shaving the fur which is then weaved into a cotton base.

Read the article House of Dagmar on the Benefits of Animal-Friendly Fur by Make it Last



The denim fabric used in jeans from House of Dagmar is made from organic, GOTS-certified cotton (Global Organic Textile Standard) Organic cotton is grown without the use of toxic and persistent pesticides and synthetic fertilizers. Water consumption is also less in order to keep a low impact on the environment.

Moreover do the organic production systems help to replenish and maintain soil fertility and build biologically diverse agriculture never using genetically engineered or modified cotton seeds. The fabric makes both your conscience and clothes feel good


By using recycled bottles and the eco-technology RePet, a high-quality polyester fiber was created to reduce harmful impaction on the environment. We now use it when designing our sustainable pieces.



Llama Fiber is a soft, warm, light and long-lasting material made from the hair of the llama animal. It is durable, naturally hypoallergenic and has a hollow fiber, providing thermal insulation as well as having a very low flammability. In addition to this, it is water-resistant, does not easily stretch and most importantly, is harvested with minimal damage to the llama as well as the environment.



The collection of bags is produced by Swedish-based Tärnsjö Tannery through a vegetable tanning process where local hide materials are used. Worldwide, only five percent of the remaining tanning houses still employ this art of vegetable tanning. The Tärnsjö Tannery has been a family business for 150 years, tanning leather of the highest standard, just a couple of hours outside Stockholm. Their process of tanning is always vegetable-based, which not only makes it ecological but produces the best quality with a more vivid finish of the leather.



Cashmere is roughly 100 times more damaging to the environment than wool. At House of Dagmar, we are continuously looking for new ways to reduce our environmental impact, and as a result, we have chosen to work with regenerated cashmere, made from post-factory waste in Italy. The fibers have been manually selected to create a luxury yarn, resulting in both environmental protection and water conservation.


The leather we use is chrome-free. The production of chrome-free leather uses a natural tanning method, where tannins from bark, leaves and branches are used. Being an entirely organic material, vegetable tanned leather will change over time, it will grow softer and darker and acquire a patina depending on its use. A chrome-free leather product is biodegradable and recyclable.



Modal is a man-made, semi-synthetic fibre and a type of rayon. The fabric is strong and retains its shape particularly well without shrinking. In many ways, it bears a resemblance to cotton with its soft texture. Modal is carbon-neutral and has a water consumption level that is ten to twenty times less than that of conventional cotton, therefore Modal can be seen as an eco-friendly choice.

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