Our story


When House of Dagmar was founded in 2005, we had a desire to establish a long-lasting business based on a high quality-approach throughout everything we do. High quality contributes to a longer life span for clothes, which is ultimately better for the environment. We do not need to destroy the earth’s recourses unnecessarily. Over the years, we have learned a lot about which fibers and production methods are better for the earth, and we still learn every day. Today, as the term “sustainability” is widely known and clearly defined, we need to collectively become more engaged and together make better choices.

Choosing materials and designs that are long-lasting yet kind to the earth, humans and animals are central to our business and brand.

For us, this is not only a trend but an important journey. It is an important part of who we are and what we do, it is a part of the Dagmar-DNA.

Below, we have listed a timeline showing the history of House of Dagmar.

With the establishment of House of Dagmar, we proclaimed our three sustainability pillars; high quality in our fabrics, high quality in our production processes and high quality in our designs. We decided to create sustainable and contemporary designs that would last for many years. During this year, our first collection landed in stores. Half of the collection was made from mercerized cotton, a durable and long-lasting material. Some still have and wear their cardigans from our first collection, showing the importance of good care and high-quality.

In January, Swedish ELLE awarded us with the “New designer of the year” prize. A few months later, we were also awarded with the honorable “Greta Garbo Hat”.

We won the “Fresh Faces” award in New York. The prize was to arrange a fashion show there.

We launched a collection consisting of lace knitted dresses and tops made from organic cotton.

We implemented the use of certified mulesing-free merino wool.

We became the winners of Guldknappen, Scandinavia’s most prestigious design award. We also started to work with lyocell jersey, an environmentally friendly and bio-degradable fiber.

We collaborated with Värmlands Alpacka, an organic alpaca farm in Sweden. Sven, who owns the alpaca farm, was fantastic and treated his animals with great kindness and care. The same year, we were honored to design the Pink Ribbon.

We launched our first animal-friendly fur, made from real mohair wool sewn onto a cotton fabric piece (the same process as making a wig). By using real mohair wool, we assure warmth and longevity in the garment.

Recycled PET-bottles were turned into raincoats and other jackets.

Swedish ELLE awarded us with the “Designer of the year” prize. The same year, we started a sustainable Eco-cashmere production using less water and contributing to less waste in the manufacturing process. We also designed handbags in collaboration with Swedish Tärnsjö Garveri, who is among the remaining 5% of the worlds tanning houses still employing the tradition of vegetable tanning. They have chosen to respect and preserve the environment by only using bark extracts, water and water-based finishing. We start to work with Chrome free leather. The production of chrome-free leather uses a natural tanning method, where tannins from bark, leaves and branches are used. Being an entirely organic material, vegetable tanned leather will change over time, it will grow softer and darker and acquire a patina depending on its use. A chrome-free leather product is biodegradable and recyclable.

From this year, all the cotton & denim clothes are in organic cotton from GOTS-certified (Global Organic Textile Standard). The GOTS certificate ensures controls are made to secure that the cotton is grown without the use of toxic and persistent pesticides and synthetic fertilizers. Water consumption is also less in order to keep a low impact on the environment.

25% of our collections was sustainable and a GOOD CHOICE. We start to measure our footprint through the organization ECAP, The European Clothing Action Plan.

Started to only use certified LENZING™ viscose. By measuring our footprint and analyzing the results, we have learnt that normal viscose is not a suitable fabric to use because of its harmful processing method, where too much chemicals and water is used. The chemicals and polluted water end up in the nature, which is harming the eco-system. We have therefore decided to only use an FSC-certified viscose. By choosing this, we reduce the environmental impact from this material. The cellulose used to generate the certified viscose comes from sustainably sourced wood, and the fiber is then spun in a special closed loop system, meaning that no harmful chemical is released.

Continuing to measure our footprint through the organization ECAP, The European Clothing Action.

During 2018, 35% of our collections were sustainable and a GOOD CHOICE. We also started to collaborate with Svensk Skog and Borås Textilhögskola with the ambition to find a new, natural viscose fiber.

At the beginning of the year, 50% of our collections were sustainable and a GOOD CHOICE. By the end of the year 80% of our collections will be GOOD

CHOICE-garments. We also started to work with RENEWCELL to explore the possibility of turning materials such as used cotton and viscose into new fibers, new yarn, new fabrics and later on new garment that can be produced and worn with a clear conscience. Our aim is to close the loop and show that recycling clothes finally works.

90% of our collections will be sustainable and a GOOD CHOICE.

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