Cotton is a staple cellulose fibre deriving from the cotton plant. As a natural fabric, cotton has breathable properties, making it ideal and conducive for various temperatures and comfortable to wear in all seasons.

Conventional cotton is repeatedly grown in the same soil, degrading the soil quality and stripping it of nutrients, thus leading to unhealthy crops and soil degradation. In addition, since conventional cotton crops require much water, they are heavily irrigated, resulting in water waste. The weeding process of regular cotton farming uses chemicals in the form of herbicides killing weeds. The use of such harmful chemicals has adverse effects on the quality of the crops, the nutrients from the soil, and the farmers. Alternatively, organic cotton is rotated from one soil to another, preserving the nutrients and allowing longer water retention, which requires less irrigation. Organic cotton is also softer than conventional cotton, hypoallergenic, and offers more longevity. But ultimately, the most crucial benefit of organic cotton is protecting the ecosystem, reducing water waste, and ensuring a safer work environment for the farmers and manufacturers.