The GOOD CHOICE-label hangs on clothes made from ethically produced and environmentally friendly materials, such as GOTS-certified organic cotton, mulesing-free merino wool, chrome free leather, regenerated fibres, FSC-certified viscose. Read more about our materials here.

By 2020, 85% of our products will carry our GOOD CHOICE-label. Our goal is to offer 100% GOOD CHOICE-collections.

Read more about our sustainable approach here 



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