First results from House of Dagmar’s sustainability work revealed
Since 2017 we have measured the environmental impact of all of the products we make. This helps us to stay accountable so we reach our goal of becoming a climate neutral fashion brand by 2025, offering only 100% sustainable collections.
Fashion is a big polluter
The production and distribution of the crops, fibres and garments used in fashion all contribute to various forms of environmental pollution, including water, air and soil pollution. As a fashion brand, we want to make sure we take our responsibility and inspire change. We want all of our customers to feel secure that when they buy clothes from us, they are part of a movement towards changing the fashion industry from the inside out. Dagmar’s ambition is to only produce long-lasting clothes that are carbon neutral. This is an ongoing journey, and we are far from perfect. Find out how we are doing below.
How we measure our climate footprint
By joining the European Clothing Action Plan (ECAP), we have started to measure our use of water and carbon dioxide, as well as how much waste we produce.
The calculations include everything from for example how the cotton is grown to the finished garment and what happens when the item is not used anymore. These figures guide us when designing new products and making decisions that support our goal of becoming a circular fashion business. For example, one of our findings is that 71% of our total CO2 footprint 2017 comes from the fibre production phase. So how can we lower that?
What we learned in 2017
2017 was the first year we measured and are baseline for our climate footprint. We learned many things, for example that around only seven per cent of our fibres were sustainable when we started measuring. We also learned that using fibres that can be recycled or incinerated with energy recovery results in CO2 savings.
In 2017 we saved five tonnes of carbon dioxide. As our partner can’t yet measure the climate footprint for recycled wool, the proportion of waste is likely to be lower.
Actions taken for 2018
We replaced all conventional cotton with GOTS certified organic cotton. Some of the viscose was replaced with cupro, a sleek and smooth material that feels a bit like silk.
What we learned in 2018
We learned that using organic cotton instead of conventional cotton decreased our climate footprint, as well as switching to more sustainable alternatives to viscose, as certified viscose*.
Wool is a fantastic material. It’s been a favourite of ours since the start and our knitted garments are today associated with the Dagmar signature style. We also love wool’s characteristics, such as durability of the fiber, but the climate impact of wool fibres is high. Since most of the environmental impacts occur in the pre-spinning stages, using recycled wool means we can decrease the burden of wool.
In 2018, we saved around two per cent of carbon dioxide and eight per cent of water compared to the average clothing item bought in the EU in 2017.)
We increased the use of more sustainable fibres from 7.2% in 2017 to 20.8% in 2018.
Actions taken for 2019
Since both wool and viscose have a great negative impact on the Dagmar climate footprint, we decided to source recycled wool and replace all conventional viscose with certified viscose. By doing this we can ensure that we use wool with the lowest environmental impact, and that the cellulose fibres in viscose don’t come from endangered forests, as well as a closed chemical loop production for the recycling of chemicals.