Results from House of Dagmar’s sustainability work revealed
For House of Dagmar, sustainability has never been treated as a trend or a separate project. It has been integrated in the brand philosophy and purpose from the start 2005. Since 2017 we have measured the environmental impact of all of the garments we produce. Our goal is to become climate neutral and offer 100% sustainable collections. To get there, we measure our fiber footprint every year so that we make decisions that lead to actual change in an effective and transparent way – for us and for you.
Fashion is a big polluter
The production and distribution of the crops, fibers and garments used in fashion all contribute to various forms of environmental pollution, including water, air and soil pollution. As a fashion brand, we want to make sure we take our responsibility and inspire change. We want all of our customers to feel secure that when they buy clothes from us, they are part of a movement towards changing the fashion industry from the inside out. Dagmar’s ambition is to only produce long-lasting clothes that are carbon neutral.
How we measure our climate footprint
Through the European Clothing Action Plan (ECAP) & Anthesis Group, we have since 2017 measured our use of water, carbon dioxide emission and how much waste we produce.
The calculations include everything from how the cotton crops are grown, the production in our suppliers’ factories and what happens when the item is not used anymore. These figures guide us when designing new products and making decisions that support our goal of becoming a circular fashion business. For example, one of our most important findings is that 71% of our total CO2 footprint comes from the fiber production phase. So how can we lower that?
– Replace unsustainable materials with sustainable ones
– Use more recycled materials instead of virgin materials
– Use materials produced with less chemicals and less water usage whenever we can
Did you know all our knitted viscose dresses are now from recycled yarn and our hoodies & all denims are made in GOTS certified organic cotton? We are using 100% wool in our environmental made furs.
What we have achieved 2019
These figures guide us when designing new products and making decisions that support our goal of becoming a climate netural fashion company.
In our last collection 90% of the garments carried our label ‘GOOD CHOICE’ which means that 50% of the fabric in each product have to be made from sustainable material. In total, we have increased our use of sustainable fibers from 7% (2017) to 25% 2019 of the total production.
Since both wool and viscose have a great negative impact on the Dagmar climate footprint, we decided to source even more recycled wool and replace all conventional viscose with certified viscose. By doing this we can ensure that we use wool with the lowest environmental impact, that the cellulose fibers in viscose do not come from endangered forests and a closed chemical loop production for the recycling of chemicals are being used.
In 2017 we saved five tonnes of carbon dioxide. As our partner can’t yet measure the climate footprint for recycled wool, the proportion of waste is likely to be lower.
2019 results below:
Our commitment and work onwards
We are currently taking the following actions to further decrease our 2020 footprint:
– Enter into an agreement with a new partner for collecting, analyzing and measuring LCA-data for Scope 1, 2 and 3 with the goal of reporting footprint per product.Setting up a goal of transparency level supplier by supplier.
– Replacing non sustainable fibers with sustainable.
– Introducing more recycled fibers.
– Setting up a plan for zero-waste production.
– Examine all supplier’s production process from tier 1-4 to with the goal to use only renewable energy sources.
– Optimize transport and packaging.
– Implement end of life services (such as repair service, re-use or recycling) in Dagmar stores (local collaborations).