House of Dagmar

A Swedish fashion brand created by three sisters


The principal source of inspiration
is the sisters’ late grandmother
by the name Dagmar




House of Dagmar is a Swedish fashion company.

Since the label Dagmar was launched in the Spring of 2005, it’s unconventional and sophisticated style has been widely recognised by the fashion industry, as well as the press throughout Europe, United States and Asia; receiving several prestigious design awards for its’ achievements.

The company is run jointly by the three sisters Karin Söderlind, Kristina Tjäder and Sofia Wallenstam – all with notable backgrounds within Swedish and international fashion industry.

The design is characterised by a style best described as unconventional and sophisticated. The garments from Dagmar stand out with their unique combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The feeling, the colours and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Motion pictures, architecture, art, music and dance inspire to the decadent touch. The feminine sensuality adds a fascinating mysticism to every Dagmar item. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections.

The principal source of inspiration – and muse – is the sisters’ late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at a young age.



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